Pistis Group · Event Report
Strengthening Vietnam–Australia Trade: Lang Son Agricultural Cooperation Roundtable Opens New Business Opportunities in Sydney
Bringing people, markets and opportunities together, the Lang Son–Australia Agricultural Cooperation Roundtable marked an important occasion for strengthening business connections between Vietnam and Australia, with discussions focused on sustainable agriculture, investment opportunities, international trade and logistics.
Held in Sydney on 10 November 2026, the event brought together representatives of Lang Son Province, Vietnamese diplomatic and trade representatives, Australian businesses and industry professionals to exchange market insights, explore potential partnerships and discuss practical pathways for cross-border cooperation.
Under the theme “Sustainable Farming, Urban Agriculture and Food Production: Connecting Businesses, Attracting Investment, Supply Chains and Export Opportunities,” the Roundtable reflected a shared interest in building stronger and more sustainable commercial connections between the two countries.
Supported by Pistis Group and Think Global Logistics (TGL), the event provided a valuable platform for dialogue between government representatives, industry experts and businesses seeking to understand opportunities in the Vietnam–Australia trading relationship.
Connecting Government, Business and International Markets
The Roundtable welcomed senior government officials, provincial leaders, delegation members, diplomatic representatives, business leaders and industry professionals from Vietnam and Australia, creating a valuable platform for institutional dialogue, international trade cooperation and business networking.
The programme featured distinguished representatives, including:
- Dr. Iris Tran Nguyen, Co-founder of Pistis Group
- Ms. Tran Thi Thanh My, Deputy Consul-General of Vietnam in Sydney and Head of the Vietnam Trade Office in Australia
- Mr. Vu Hoang Anh, Deputy Secretary of the Provincial Party Committee and Chairperson of the Vietnam Fatherland Front Committee of Lang Son Province
- Mr. Phung Quang Hoi, Secretary of the Party Committee and Chairperson of the People's Council of Dong Kinh Ward, Lang Son Province
- Mr. Grame Barty, International Trade Consultant at Pistis Group
- Mr. Andy Callaway, representing Think Global Logistics (TGL)
- Mr. Nguyen Hong Cuong, Chairman of the Board of Directors of Huu Nghi Xuan Cuong Joint Stock Company
The event was also attended by other senior officials, government representatives and members of the Lang Son Provincial Delegation, together with representatives from Australian businesses and industry organisations.
The participation of provincial leaders, diplomatic representatives, trade specialists and business professionals highlighted the importance of strengthening government-to-business engagement and fostering meaningful commercial partnerships between Vietnam and Australia.
From Agricultural Potential to Practical Export Opportunities
One of the most significant themes of the Roundtable was identifying realistic market opportunities for agricultural products from Lang Son Province.
Rather than focusing exclusively on fresh produce exports, the discussion materials highlighted a more commercially practical approach: adding value to existing agricultural strengths, including spices and specialty fruits, while developing safe and compliant routes to market.
Australia maintains strict biosecurity requirements for imported agricultural products. For businesses exploring access to the Australian market, understanding these requirements early is essential.
The Roundtable therefore highlighted the importance of aligning export ambitions with market readiness, processing capability, regulatory compliance and long-term commercial demand.
This perspective provides a valuable framework for Vietnamese agricultural businesses seeking to expand internationally while strengthening product quality, traceability and supply chain reliability.
Understanding the Australian Market: A Foundation for Successful Trade
Another distinctive aspect of the programme was its focus on the practical characteristics of the Australian market.
Presentations addressed Australia's geography, climate, population distribution, agricultural production regions and the roles of federal and state governments in trade and investment development.
The discussion also considered how Vietnam and its provinces can communicate their competitive advantages more effectively to Australian customers and investors.
For Vietnamese enterprises, market entry involves more than identifying potential buyers. It requires an understanding of:
- Regional business and consumer markets.
- Australian regulatory and import requirements.
- Distinctive product positioning and competitive advantages.
- Commercial readiness and distribution capabilities.
- The importance of trusted local partners.
By connecting market understanding with business opportunities, the Roundtable helped frame international cooperation as a practical process rather than simply an exchange of intentions.
International Logistics: Turning Trade Opportunities into Deliverable Outcomes
A major highlight of the event was the presentation by Think Global Logistics (TGL), which introduced the critical role of integrated logistics in supporting international business.
TGL outlined its freight forwarding, customs clearance, domestic transportation and warehousing capabilities, together with its international network and technology-enabled shipment management solutions.
The presentation covered several important considerations for businesses involved in cross-border trade, including customs compliance, transportation planning, storage and delivery coordination.
Pistis Group: Bridging Markets and Building Long-Term Partnerships
As a business connection and international trade facilitator, Pistis Group contributed to bringing Vietnamese and Australian stakeholders together through the Roundtable.
The event reflected Pistis Group's commitment to supporting international business development, facilitating commercial relationships and helping organisations explore opportunities across different markets.
By collaborating with TGL and engaging with government representatives, industry professionals and businesses, Pistis Group continues to strengthen its role in connecting potential partners between Vietnam and Australia.
More Than a Roundtable: Building Trust Through Direct Engagement
While market insights and technical presentations formed an important part of the programme, the personal interactions between participants added another dimension to the event.
Delegates and business representatives engaged in discussions, exchanged perspectives and strengthened professional connections throughout the session.
The programme also provided an opportunity for the exchange of gifts, symbolising goodwill, mutual respect and the value of international relationships.
These moments reflected an important foundation of successful cross-border trade: lasting commercial partnerships are built on trust, mutual understanding and consistent engagement.
Stronger trade connections begin with meaningful conversations. Sustainable partnerships grow through trust, shared understanding and action.
Pistis Group looks forward to continuing its efforts to connect businesses, facilitate opportunities and support mutually beneficial cooperation between Vietnam and Australia.
Pistis Group – Bridging Markets, Building Futures.